When it comes to your web-site, additional attention ought to be paid to every minute detail to make sure it performs optimally to serve its purpose. Here are seven important rules of thumb to observe to make sure your web-site performs well.

1. Do not use splash pages
   Splash pages are the first pages you see when you arrive at an online site. They normally have a pretty picture with words like “welcome” or “click here to enter”. In fact, they are that — vases with no actual purpose. Do not let your visitors have a reason to click on the “back” button! Give them the worth of your site up front without the splash page.




2. Do not use excessive banner adverts
   Even the least net savvy people have trained themselves to ignore banner adverts so you will be wasting valuable web-site actual estate. In lieu, provide more valueable content and weave relevant affiliate links in to your content, and let your visitors feel that they require to buy in lieu of being pushed to buy.




3. Have a simple and clear navigation
   You require to provide a simple and straightforward navigation menu so that even a young infant will know how to make use of it. Stay away from complicated Flash based menus or multi-tiered dropdown menus. If your visitors don’t know how to navigate, they will leave your site.




4. Have a clear indication of where the user is
   When visitors are deeply engrossed in browsing your site, you will require to make sure they know which part of the site they are in at that moment. That way, they are going to be able to browse relevant information or navigate to any section of the site basically. Don’t confuse your visitors because confusion means “abandon ship”!




5. Avoid using audio on your site
   If your visitor is going to stay a long time at your site, reading your content, you will require to make sure they are not irritated by some audio looping on and on on your web-site. In case you insist on adding audio, make sure they have some control over it — volume or muting controls would work fine.